STUDIO EXPLORATION
Paycell
Carried into everyday life.
An everyday brand-touchpoint study centred on a pocket-sized card.
Blue accents and denim textures create an informal, recognisable setting.
Brand & identity / Art direction
The visual idea
An everyday brand-touchpoint study centred on a pocket-sized card.
The approach
Blue accents and denim textures create an informal, recognisable setting.