STUDIO EXPLORATION
The loop
A message with a soft edge.
A typographic campaign study with plush, tactile surfaces.
Oversized lettering and saturated blue create a bold frame for the playful material treatment.
Art direction / Brand & identity
The visual idea
A typographic campaign study with plush, tactile surfaces.
The approach
Oversized lettering and saturated blue create a bold frame for the playful material treatment.